DESIGNOLOGY. A Designer is a Scientist who creates an Emotional Connection between a Brand and its Audiences

ISBN-10: 395934967X
ISBN-13: 9783959349673
Category: Architecture
Pages: 249
Language: English
Published: 2016-10
Publisher: Diplomica Verlag
Author: Yasushi Kusume

Description

Design is an essential element of business. It maximises the work of internal and external experts. It brings focus to foresight, ideas to innovation and expression to marketing. In short, it helps companies grow and prosper. Yet many businesses ignore the potential of design. They fail to make full use of the competences and skills designers have to offer. One reason for this is that there is no established academic science of design. This book takes steps to fi ll that gap by offering its own design science – a science called Designology. Designology should embrace a wide range of disciplines, from neuroscience, psychology and sociology to anthropology, ethnology and behavioural science. This book, however, decides to focus on just two of these disciplines – neuroscience and psychology – to demonstrate that design is a science rather than an art, and that designers equipped with the knowledge they offer can provide a credible, expert and, above all, effective contribution to any business. Designology – the science of connecting a brand to ist audience.

Get the book

Similar books

Designology: Studies on Planning for Action
By Wojciech W. Gasparski, Tufan Orel
This volume brings together original contributions of researchers and practitioners in design theory, design research, and design studies. Its main purpose is to highlight the possibilities of the discipline of designology.
Do You Matter?: How Great Design Will Make People Love Your Company
By Stewart Emery, Russ Hall, Robert J. Brunner
Ltd. Pearson Education North Asia, Ltd. Pearson Education Canada, Ltd. Pearson Educatión de Mexico, S.A. de C.V. Pearson Education—Japan Pearson Education Malaysia, Pte. Ltd. Library of Congress Cataloging-in-Publication Data Brunner, ...
Emotions in Technology Design: From Experience to Ethics
By Pertti Saariluoma, Jaana Leikas, Rebekah Rousi
In: Public financing for film and audiovisual content–the state of soft money in Europe. European Audiovisual Observatory. Public Funding for Film and Audio-Visual Works in Europe: Key Industry, Strasbourg, p 173 Tan ES (1996) Emotion ...
Design for Emotion
By Trevor Van Gorp, Edie Adams
Creative professionals who design consumer products, entertainment, software, websites, marketing, and communications are beginning to appreciate the importance of evoking emotions and personality to capture viewers' attention and create satisfying...
An Introduction to Design Science
By Paul Johannesson, Erik Perjons
Kroll and Kruchten (2003) have written an easily readable introduction to RUP, which introduces the fundamentals of component design and software architecture as well as the proper employment of use cases. The basic principles behind ...
Art, Design and Technology: Collaboration and Implementation
By Rae Earnshaw
Digital Revolution: An immersive exhibition of art, design, film, music, and video games. ... Miller, A.I.: Colliding Worlds: How Cutting-Edge Science is Redefining Contemporary Art. W. W. Norton and Company (2014) 11.
Communication Design and Branding: A Multidisciplinary Approach
By Nuno Martins, Daniel Raposo
This book gathers new empirical findings fostering advances in the areas of communication design and branding, with a special emphasis of interdisciplinary approaches showing how to combine knowledge in those fields to improve businesses in ...
Design Informed: Driving Innovation with Evidence-Based Design
By Robert Brandt, Gordon H. Chong, W. Mike Martin
Mr. Timberlake has taught at several universities nationwide and currently leads a design research studio at the University of Pennsylvania. He has coauthored Manual: The Architecture of Kieran Timberlake (2002), ...
The aesthetics of brand image design
By Nick Birch
Essay from the year 2014 in the subject Design (Industry, Graphics, Fashion), grade: 1.1, Central Queensland University, course: Brand Image Design, language: English, abstract: Aesthetics are an integral part of marketing communications, ...
Being Design Driven: Why You Care
By Stewart Emery, Russ Hall, Robert J. Brunner
His hotels were among the first to put an “H” imprint in the white sand of the hallway ashtrays and to fold the toilet tissue into a triangle at the end. 1 The effect was to communicate to the customer, “Hey, we're paying attention to ...