POSTMODERN TÜKETİM KÜLTÜRÜNDE PAZARLAMA YÖNELİMLİ HALKLA İLİŞKİLER
- ISBN-10
- 6258468829
- ISBN-13
- 9786258468823
- Category
- Business & Economics
- Pages
- 166
- Language
- Turkish
- Published
- 2022-02-21
- Publisher
- EĞİTİM YAYINEVİ
- Author
- DR. GÜLSELİ AYGÜL ALAN
Description
Bu kitap “Postmodern Tüketim Kültüründe Pazarlama Yönelimli Halkla İlişkiler” adlı doktora tez çalışmasıdır. Prof. Dr. Ece İNAN danışmanlığında 2011 yılında tamamlanan çalışmada, üniversitelerin pazarlama yönelimli halkla ilişkiler çalışmalarının üniversitelerin, mevcut ve hedef kitlesi olan Jenerasyon Y grubundaki öğrenciler tarafından değerlendirilmesi ve öğrencilerin tutumları incelenmektedir.
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