Empreendedorismo estratégico: Criação e gestão de pequenas empresas
- ISBN-10
- 655558243X
- ISBN-13
- 9786555582437
- Category
- Business & Economics
- Pages
- 270
- Language
- Portuguese
- Published
- 2020-10-28
- Publisher
- Cengage Learning
- Authors
- Marly Cavalcanti, Osvaldo Elias Farah, Luciana Passos Marcondes
Description
Esta obra permite ao leitor entender os conceitos sobre empreendedorismo e, com isso, aplicar as melhores práticas na gestão de pequenas empresas. Os doze capítulos contemplam desde a criação de um pequeno negócio até a sua eficaz administração, perpassando conceitos sobre as diversas áreas do conhecimento, como marketing, finanças, produção, recursos humanos e sistemas de informação, além de informar sobre o plano de negócios e outras importantes decisões, como legalização de empresas, avaliação do desempenho e solução de conflitos e pressões. Cada capítulo contempla questões sobre seu conteúdo, sites úteis para pesquisa e estudos de caso (no site do livro, em www.cengage.com.br) com o apoio didático às aulas.
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