Basic Marketing: A Global-managerial Approach
- ISBN-10
- 7111105907
- ISBN-13
- 9787111105909
- Series
- Basic Marketing
- Pages
- 854
- Language
- English
- Published
- 2002
- Publisher
- China Machine Press
- Authors
- Edmund Jerome McCarthy, William D. Perreault, W.D.·佩勒尔特
Description
本书以4P为基本构架,战略规划为核心,遵循战略规划到具体计划执行的逻辑思路,既涵盖了市场营销学的主要内容,又吸取了营销领域的最新研究成果,还提供了丰富的与各章内容能紧密结合的案例。
Get the book
Other editions
-
- 2013-02-25
- 784 pages
- Paperback
- McGraw-Hill Education
-
- 2013-02
- 832 pages
- Paperback
- McGraw-Hill Europe
Similar books
-
Applications in Basic Marketing: Clippings from the Popular Business Press
By Edmund Jerome McCarthy, William D. Perreault, PERREAULTA tray liner used when McDonald's restaurants in Yugoslavia reopened on April 17 - also the date of the Belgrade marathon . The Cyrillic lettering at the top left reads : " Mac is the biggest natural source of energy .
-
Basic Marketing: A Global-managerial Approach
By Edmund Jerome McCarthy, William D. PerreaultThis book offers a thorough integration of the latest marketing themes, topics and examples blended with the traditional strengths of communication and a focus on management decision-making in marketing.
-
Basic Marketing: A Managerial Approach
By Edmund Jerome McCarthyBasic Marketing: A Managerial Approach
-
Applications in Basic Marketing 2004-2005
By William D. Perreault, E. Jerome McCarthy, Jr.The check was delivered by Oracle's man to the state's e - government director , a proponent of Oracle getting the deal . ... His . thing and didn't involve buying more licenses , says Bill Langlois , a state acquisitions specialist ...
-
Basic Marketing: Principles and Practice
By Tom CannonBasic Marketing: Principles and Practice
-
Basic Marketing: Principles and Practice
By Tom Cannon, J. Thomas CannonBasic Marketing: Principles and Practice
-
Basic Marketing
By Edmund Jerome McCarthy, William D Perreault JrThis edition extends the strategy planning approach, integrating concepts tightly with the marketing strategy planning model.
-
Applications in Basic Marketing
By Edmund Jerome McCarthy, William D. PerreaultApplications in Basic Marketing
-
Basic Marketing Research
By Gilbert A. ChurchillPlus, in this volume you'll learn more about how experts gather data and how to use it yourself to turn greater profits.
-
Essential Marketing 1: Basic Marketing
By Norman ClarkEssential Marketing is a series of booklets prepared to provide a quick, short yet thorough background to aspects of Marketing.