国际商务: 英文版·第5版
- ISBN-10
- 7111118480
- ISBN-13
- 9787111118480
- Series
- 国际商务
- Category
- International business enterprises
- Pages
- 856
- Language
- English
- Published
- 2003
- Authors
- M.R.·钦科陶, I.A.·隆凯宁, M.H.·莫菲特
Description
本书从全球化的角度出发,从国际商务的基本理论入手,并结合该领域的最新观点,由浅入深地向读者介绍了国际商务的概念、背景、理论发展的过程及其在现实中的应用。
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