市场营销学: 原书第11版

Description

本书对市场营销的本质,工具,发展等进行了清晰的分析,强调围绕客户价值构建营销体系.全书通过实际的营销管理办法,深入且真实的案例和故事,将营销之旅带入生活 ...

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Other editions

• 

  市场营销学: 英文版·第12版

  • 2017
  • 606 pages
  • Paperback
  • -
• 

  市场营销学: 中国版

  • 2017
  • 553 pages
  • Paperback
  • -
• 

  市场营销学

  • 2016
  • 439 pages
  • Paperback
  • -
• 

  市场营销学

  • 2015
  • 390 pages
  • Paperback
  • -

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