Principles of Marketing: An Asian Perspective, 4th Edition

ISBN-10
7111671260
ISBN-13
9787111671268
Series
Principles of Marketing
Category
Marketing
Pages
720
Language
English
Published
2021
Authors
Gary Armstrong, Chin Tiong Tan, Philipz Kotler

Description

本书强调营销是管理可盈利的顾客关系的一门极具创造性的科学与艺术, 营销人员必须高度重视顾客关系.针对这一主题, 全书展开了详细的讨论.同时, 本书还强调, ...

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