公共关系实务

ISBN-10: 7115313687
ISBN-13: 9787115313683
Series: 公共关系实务
Category: Education, Higher
Pages: 350
Language: Chinese
Published: 2013-09-01
Publisher: BEIJING BOOK CO. INC.
Author: 赵轶编著

Description

本书是全国首批28所高职示范性院校建设项目成果，全书深入贯彻教育部2006年第16号《教育部关于全面提高高等职业教育教学质量的若干意见》和教职成[2012]9号《教育部关于“十二五”职业教育教材建设的若干意见》等文件精神，与实训基地企业共同开发，以公共关系职业工作活动顺序为逻辑主线进行教材内容设计，借鉴德国“学习领域”课程开发思想，搭建起具备“工作过程导向”“理实一体化”特征的教学素材框架。从课程内容设计、教学开展的角度，为经管类专业“工学结合”课程的实施做出了尝试。全书共设计了8项学习性任务，包括公共关系认知、公共关系调研、公共关系策划、公共关系实施、公共关系评估、公共关系专题、组织形象塑造和公共关系危机管理。本书比较完整地阐述了公共关系职业工作活动，适合高职高专经济管理类专业及公共课教学使用，也可作为在职人员参加劳动职业资格考试或工作实践的指导用书或中等职业教育相关专业教学用书。

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Other editions

公共关系实务
- 2018
- 286 pages
- Paperback
- 清华大学出版社
公共关系实务
- 2009
- 442 pages
- Paperback
- 清华大学出版社
公共关系实务
- 2008
- 294 pages
- Paperback
- 北京邮电大学出版社
公共关系实务
- 2008
- 192 pages
- Paperback
- 首都经济贸易大学出版社

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