网络营销
- ISBN-10
- 7115323488
- ISBN-13
- 9787115323484
- Series
- 网络营销
- Category
- Business & Economics
- Pages
- 260
- Language
- Chinese
- Published
- 2013-09-01
- Publisher
- BEIJING BOOK CO. INC.
- Authors
- 李艳, 赵玉明, 杜鹏主编
Description
本书共11章，将“网络”和“营销”结合起来，分别从原理、应用、技术3个方面对网络营销的各个环节做了分析阐述。全书先从网络营销理论方面介绍了网络营销的概念、特点、原理，网络营销环境以及常用的网络营销战略，网络营销市场调研和网络营销的消费者分析也是这部分的重要内容；然后从应用的方面介绍了网络营销基本策略和网络营销广告；最后从技术方面介绍了网络营销的相关技术和常用工具。本书对于系统学习、研究网络营销以及从事网络营销实践的人员均有参考价值，可作为电子商务、市场营销、经济贸易以及工商管理等相关专业的教材和参考读物，也可作为网络营销爱好者和企业营销人员的参考或培训用书。
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