公共关系理论与实务

ISBN-10: 711538147X
ISBN-13: 9787115381477
Category: Education, Higher
Pages: 239
Language: Chinese
Published: 2015-05-01
Publisher: BEIJING BOOK CO. INC.
Authors: 吴少华主编, 邵运川, 王泉

Description

全书共分11章，涉及公共关系概述、公共关系机构和人员、公共关系客体、公共关系传播、公共关系工作程序、公共关系形象塑造、公共关系礼仪、公共关系谈判、公共关系写作、公共关系专题活动、公共关系危机管理等内容。每章内容按照导读案例、基本内容、复习思考、案例分析、综合实训等模式进行编排。为了便于学生理解和掌握所学知识和技能，拓展学生的知识视野，除在教材内设置了相应的案例分析、拓展阅读辅助资料外，还用链接及二维码给出了一些网络参考资料。本书可作为高职高专经管类专业的教材，也可作为企事业组织管理者及公共关系爱好者的读物。

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Other editions

公共关系理论与实务
- 2010
- 296 pages
- Paperback
- 清华大学出版社
公共关系理论与实务
- 2007
- 425 pages
- Paperback
- 辽宁人民出版社
公共关系理论与实务
- 2006
- 272 pages
- Paperback
- 北京理工大学出版社

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