大学生创新创业基础
- ISBN-10
- 711542795X
- ISBN-13
- 9787115427953
- Category
- Education, Higher
- Language
- Chinese
- Published
- 2016-08-01
- Publisher
- BEIJING BOOK CO. INC.
- Authors
- 余克敏, 张华主编, 刘小庆
Description
本书围绕创业者在创业过程中的管理活动展开，重点帮助大学生了解在这些创业关键活动中的注意事项，学习常见的分析方法，了解典型的案例，逐步理解和培养创业者的思考模式。全书共十章，包括了解创新创业，规划你的职业生涯、评估创业者，组建创业团队、创新与创新思维、寻找创新创业机会、了解创业的资源、认识创业环境与法律法规、新企业的营销管理、新企业的财务管理、制定创业计划、开办你的企业。
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