大学生创新创业指导（慕课版）

ISBN-10: 7115489246
ISBN-13: 9787115489241
Category: Education, Higher
Pages: 416
Language: Chinese
Published: 2019-01-01
Publisher: BEIJING BOOK CO. INC.
Authors: 刘霞, 宋卫主编

Description

本书采用项目驱动的编写方式，紧紧围绕创新创业过程中完成各阶段任务所需的知识和能力来选择和组织课程内容。根据创新创业过程中可能遇到的问题的先后，本书分为开启创新创业思维、筛选创业机会、设计商业模式、制订创业计划、建设创业团队、整合创业资源、办理新企业开办手续、新企业日常管理、初创期的营销推广、管控创业风险、入门典型创业方式11个项目，每个项目又进一步细分为若干个任务。

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