电子商务运营管理--策略、方法与管理
- ISBN-10
- 7115520801
- ISBN-13
- 9787115520807
- Category
- Business & Economics
- Language
- Chinese
- Published
- 2020-09-01
- Publisher
- BEIJING BOOK CO. INC.
- Author
- 潘定编著
Description
本书围绕数据化运营管理，通过导论、运营策略、运营方法和运营管理4个部分，将近年来有关电子商务运营及管理的热门话题系统地组织起来。全书共10章，主要内容包括电子商务运营管理导论、商业模式、平台经营策略、运营实施策略、企业架构、业务流程优化方法、商务智能与商务分析方法、供应链管理、数据运营管理、人力资源管理。
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