短视频：策划、制作与运营

短视频：策划、制作与运营
ISBN-10
7115562830
ISBN-13
9787115562838
Category
Computers / Design, Graphics & Media / Video & Animation
Pages
216
Language
Chinese
Published
2021-07-01
Publisher
BEIJING BOOK CO. INC.
Authors
刘福珍, 李明主编, 蔡勤

Description

本书从短视频的概述、类型、主流的短视频平台，到短视频工作团队的搭建、精准定位、主题选择、内容输出、脚本策划、拍摄技巧、剪辑技巧、发布技巧、运营攻略、商业变现等，全方位、多角度地介绍了短视频策划、制作与运营的实战技能。本书结构清晰、通俗易懂、图文并茂、案例经典，可作为高等院校新媒体类专业课程的教学用书；适合短视频领域的从业人员、利用短视频进行营销的企业和商家、利用短视频实现快速引流的新媒体从业者，以及专注于短视频的创业者阅读；也适合对短视频创作、运营感兴趣的广大读者学习。

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