战略管理: 实践导向

ISBN-10
7121088959
ISBN-13
9787121088957
Series
战略管理
Category
Strategic planning
Pages
312
Language
Chinese
Published
2009
Authors
Coulter, Mary K.·库尔特, 坤·杨

Description

本书共包括有概念介绍、战备性管理的背景、评估机会和威胁:外部分析、评估优势和劣势:内部分析等8章的内容.

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