传统的创新: 东方管理学引论

ISBN-10
7202028832
ISBN-13
9787202028834
Category
Management
Pages
246
Language
Chinese
Published
2001
Author
马涛

Description

本书凭借作者对中国传统文化经典的深刻了解与现代管理理论的全面把握,挖掘了中国传统文化如儒家、道家、兵家、法家、史家等学说中所蕴涵的深刻管理思想,并以取材广泛的实证案例充分展示了东方管理特别是人本管理思想的独特魅力,在此基础上,参合西方现代管理理论,指出了中国管理创新的基本思路,为创建东方管理学、弘扬东方管理的优秀传统做了积极而有益的探索。

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