本书反映了当代管理科学的最新忏悔成就以及面临的新问题等内容。
Pazarlama estetiği
These sophisticated pages are a springboard of ideas for anyone needing, studying, or creating business-image identities. A survey of the best new work in corporate identity programs, from letterheads and...
本书介绍了一套较系统的VI设计模块和范本,内容包括:CIS概说、VI设计的程序、VI设计模块与精彩案例、VI设计的目录案例。
《广告与设计》系列教材/张祖健主编
企业识别: CI的策划和设计
In the autumn of 2000, Taco Bell Corporation found itself caught between Friends of the Earth, a not-for-profit environmental advocacy group, and Kraft Foods Corporation, a business partner that manufactured and marketed grocery store ...
Housed in a special anti-static package, the book features a foreword by Richard Danne, an essay by Christopher Bonanos, scans of the original manual (from Danne's personal copy), reproductions of the original NASA 35mm slide presentation, ...
In Selling Free Enterprise, Elizabeth Fones-Wolf describes how conservative business leaders strove to reorient workers away from their loyalties to organized labor and government, teaching that prosperity could be achieved through reliance ...
This far-reaching collection offers inspiration, insight, and an indispensable reference tool for graphic designers and their clients.
In this thoroughly accessible book, Fombrun shows that by developing strong and consistent images, well-regarded companies generate hidden assets - or reputational capital - that give them a distinct advantage.