网络营销/E-marketing/工商管理经典译丛
- ISBN-10
- 7300081436
- ISBN-13
- 9787300081434
- Category
- Internet marketing
- Pages
- 447
- Language
- Chinese
- Published
- 2007
- Authors
- 斯特劳斯, 弗罗斯特, 埃尔-安萨瑞
Description
本书系统介绍了互联网及其他信息技术背景下的营销,详细阐述了这些信息技术对传统营销学所产生的影响,并深入分析了这些影响所带来的市场机会和新的商业模式。
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