定价策略

本书横跨多个学科, 包括营销, 经济, 竞争策略, 消费者行为以及财务等多方面的概念和知识.运用由逻辑分析, 实务讨论, 数学证明等发展而来的新思路, ...

Pricing Management

Pricing Management
Smart Pricing: How Google, Priceline, and Leading Businesses Use Pricing Innovation for Profitability
By Jagmohan Singh Raju
Smart Pricing: How Google, Priceline, and Leading Businesses Use Pricing Innovation for Profitability
Pricing Strategy: Setting Price Levels, Managing Price Discounts, & Establishing Price Structures
By Tim J. Smith
In this book's balanced presentation of quantitative instruction and qualitative concepts, learn more about the influences that should guide your decision making.
The Dark Art of Pricing: Deliberately Pricing for Profit
By Andrew Gregson
But pricing is not magic, any more than selling is magic. The Dark Art of Pricing demystifies pricing for small- to medium-sized businesses.
Handbook on the Psychology of Pricing: 100+ Effects on Persuasion and Influence Every Entrepreneur, Marketer and Pricing Manager Needs to...
By Markus Husemann-Kopetzky
The Handbook on the Psychology of Pricing sheds light on what happens in your customers' minds. This book presents the most comprehensive collection of psychological pricing strategies and tactics currently available.
Setting Profitable Prices: A Step-by-step Guide to Pricing Strategy--without Hiring a Consultant
By Marlene Jensen
Problem solved: Written by a nationally recognized pricing expert, this book arms you with proven strategies for guaranteeing that you'll never again leave money on the table when determining prices.