标准化的偏执狂: 金色拱门背后的麦当劳
- ISBN-10
- 7300224083
- ISBN-13
- 9787300224084
- Category
- Fast food restaurants
- Pages
- 229
- Language
- Chinese
- Published
- 2017
- Authors
- 冯莹, 王一, 彭剑峰
Description
本书带你走进麦当劳,领略金色拱门背后的麦氏帝国.全书共十章,内容包括:偏远小镇走出来的快餐帝国,不一样的特许经营,标准化成就麦当劳,永不止步的推陈出新 ...
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