Strategic Brand Management: Building, Measuring, and Managing Brand Equity (Fifth Edition)
- ISBN-10
- 7300313809
- ISBN-13
- 9787300313801
- Series
- Strategic Brand Management
- Category
- Brand name products
- Language
- English
- Published
- 2023
- Authors
- Kevin Lane Keller, Vanitha Swaminathan
Get the book
Other editions
-
- 2020
- 600 pages
- Paperback
- -
-
- 2019-08-07
- 624 pages
- Paperback
- -
-
- 2015
- 586 pages
- Paperback
- -
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