营销精要/Essential of marketing/第八版/全美最新工商管理权威教材系列: 第八版
- ISBN-10
- 730105047X
- ISBN-13
- 9787301050477
- Category
- Marketing
- Pages
- 606
- Language
- Chinese
- Published
- 2002
- Authors
- 麦卡锡, 皮诺特
Description
本书介绍了营销在公司或非赢利机构中的作用,企业和组织顾客及其购买行为,渠道和渠道系统的开发,分销、顾客服务和后勤等内容。
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