消费者行为与管理决策

ISBN-10: 7302064407
ISBN-13: 9787302064404
Category: Consumer behavior
Pages: 417
Language: Chinese
Published: 2003
Author: 卡德斯

Description

本书分三部分论述消费者如何获取、记忆和使用产品知识,说服和影响,新产品开发与产品管理等,并列举出管理决策中的各种偏见,提出了提高管理决策水平的策略。

Get the book

Similar books

Sherlock the Beagle: Viral Advertising Success Or Public Relations Disaster?
By Karen Robson, Leyland Pitt
The video quickly went viral, achieving millions of downloads. Major news outlets and customers believed the video to be true, only to find out after a few days that while the story was cute, it wasn't true at all.
Consumer Behavior
By James F. Engel, Roger D. Blackwell, David T. Kollat
... Evan E. , 512 Anderson , Lee K. , 452 , 497 Anderson , W. Thomas , Jr. , 518 , Cimball , Richard S. , 370 Cohen ... 301 Baker , Raymond W. , 72 Banks , Seymour , 219 Barber , Bernard , 112 Barnett , H. G. , 304 Barnett , Norman L.
Treasure Hunt: Inside the Mind of the New Global Consumer
By Michael Silverstein, Michael J. Silverstein, John Butman
Inside the Mind of the New Global Consumer Michael Silverstein, Michael J. Silverstein, John Butman. MCDONALD'S FRENCH FRY SPECS Use only # 1 Idaho russet potatoes . Cut to 7/32 " thick . Check for 21 percent minimum solids .
J'achète!: combattre l'épidémie de surconsommation
By John de Graaf, Thomas H. Naylor, David Wann
Si tout le monde vivait comme l'Américain moyen, on aurait besoin de cinq autres planètes... II y a 2,5 fois plus de centres commerciaux aux États-Unis que d'écoles secondaires.
Sold Out: How I Survived a Year of Not Shopping
By Robert Llewellyn
Challenging, thought-provoking and funny, this book proves that it doesn't have to be embarrassing to darn socks in the 21st century.
Consumer Behaviour: Asia-Pacific Edition
By Wayne D. Hoyer, Deborah J. MacInnis, Rik Pieters
Wayne D. Hoyer, Deborah J. MacInnis, Rik Pieters, Eugene Chan, Gavin Northey ... In Madame Tussauds in Sydney there are also famous Australian Olympians such as hurdler Sally Pearson and Ian Thorpe. Exposure The process by which the ...
Consumer Behaviour: Buying, Having, Being, Fifth Canadian Edition
By Michael R. Solomon, Judith Lynne Zaichkowsky, Rosemary Polegato
Consumer Behaviour: Buying, Having, Being, Fifth Canadian Edition
Consumer Behaviour: Buying, Having, and Being
By Michael R. Solomon, Judith Lynne Zaichkowsky, Rosemary Polegato
For introductory courses in Consumer Behaviour or Consumer Psychology at colleges and universities.
Consumer Behavior
By James F. Engel, Roger D. Blackwell, Paul W. Miniard
... 216 n36 Booker , George , 267 n48 Boone , Louis E. , 137 n40 Boote , Alfred S. , 348 n38 ; 742 n24 Bourgeois , Jacques C. , 760 nn 9 , 10 Bourne , Lyle E. , 390 n55 ; 391 n57 Bouvier , Leon F. , 732 n7 Boyer , Peter J. , 208 Boynton ...
Independent Study for the World of Work
By Grady Kimbrell, Ben S. Vineyard
Independent Study for the World of Work