公共关系实务
- ISBN-10
- 7302168946
- ISBN-13
- 9787302168942
- Series
- 公共关系实务
- Category
- Public relations
- Pages
- 397
- Language
- Chinese
- Published
- 2008
Description
本书以实际的案例贯穿全书,并注重其实效性、代表性,挑选了美国社会和商界近年来被广泛关注的事件,从公共关系的角度进行阐释,书中每一章作者都从有趣的事例着手引入正文,并在文中插入若干专栏,用来讲解相关的背景知识、展开讨论和推荐参考读物。
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