民航服务礼仪

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《民航服务礼仪》从基本的礼仪切入，系统地介绍服务礼仪的相关内容，并针对民航服务工作中容易出现的问题，有的放矢地给出解决方案。 全书共6章。第一章详细介绍了礼仪以及礼仪的起源、演变及发展，礼仪的概念、作用及特性，礼仪的内容、分类及原则。第二章从服务、服务意识与服务礼仪入手，详尽阐述了民航服务、民航服务的特性、民航服务中的心理效应。第三章循着服装的起源，讲述了着装的基本原则及礼仪，佩饰的技巧及礼仪，民航员工职业着装规范及要求。第四章在民航服务仪容仪态礼仪中，重点描述了民航服务仪态礼仪之走姿、站姿、行姿、坐姿、蹲姿、手势语等。第五章介绍了民航服务中最基本的常用语言、服务沟通艺术、民航服务情态语言。第六章着重阐述了民航外事礼仪和民航公务礼仪。 根据民航服务的特点，本书将重点放在了民航员工与旅客直接接触而涉及最多的礼仪方面。全书坚持“先进、精简、适用”的原则，注重实践与理论的结合，突出可操作性，深入浅出，实用性强。 本书既可作为高等院校、高职高专院校、高等院校成人教育、二级学院民航客舱服务专业、民航运输、民航安检等专业的学生用书，还可以作为各类民航企业有关人员的培训、自学用书，也可以作为有关研究人士的参考读物。

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