廣告大逆轉——眾媒介與新廣告
- ISBN-10
- 7302200351
- ISBN-13
- 9787302200352
- Category
- Business & Economics / Advertising & Promotion
- Pages
- 241
- Language
- Chinese
- Published
- 2009-01-01
- Publisher
- 清華大學出版社
- Author
- 劉千桂著
Description
作者主張將傳統上以媒介為中心的廣告活動轉向以人為中心的廣告活
本書適合於新廣告領域、新媒體領域、新商務領域、
註：本書內容為簡體中文
Get the book
Similar books
-
广告设计与创意表现
By 任莉编著在《诗经》的《周颂·有瞽》一里已有“萧备举”的诗句,代孔颖达也说:“其时卖饧人,吹萧自也。”可见在周时,卖的小贩已经得吹萧声招徕生了。告的发经历了漫长的过程,在不同的历史时期其现形式呈现不同的征。界上早的告可追溯 3000多年前,其是悬赏一枚金币捉拿 ...
-
Promotional strategy 1961
By James F. Engel, Thomas C. Kinnear, Martin R. WarshawPromotional strategy 1961
-
簡報女王的故事力！矽谷最有說服力的不敗簡報聖經
By 南西．杜爾特 Nancy Duarte一位被稱為最有說服力的女人 一本被簡報．演講．溝通界封為圭臬的聖經 【矽谷科技主、500強企業、政治電影圈 指定御用】 ...
-
廣告與行銷
By 柳婷... 表 8-6 可以看出週休二日實施兩個月後,週末的電視節目收視率幾乎全面下滑,而無線電視台的跌幅更大過有線電視台。 0 表 8-6 週休二日與一般週末黃金時段收視率比較( 19 : 00-23 : 00 )總收視率無線電視有線電視年齡層週六週日週六週日週六週日 4+ -1.8 ...
-
深度行銷：沒有賣不好只有不會賣
By 楊青大学毕业后,夏丽和小米作为上下铺的好姐妹,一起四处奔波找工作,但是都没有找到特别合心意的。后来,夏丽听说表姐所在的单位正招聘销售人员,因而在表姐的引荐下,和小米一起成为销售人员。从内心来说,夏丽觉得自己老实木讷,并不适合从事销售工作,相反, ...
-
體驗經濟下的廣告管理：新趨勢、新方法與新案例
By 艾進... 低、針對性強、互動性強ꎬ 在廣告行業中扮演著越來越重要的角色ꎮ 微博廣告如圖 3-17 所示: 圖 3-17 戴爾微博廣告圖片來源:新浪微博(http://e.weibo.com/dell)戶外媒介廣告是指在街道、車站、碼頭、建築物等公共場合按有關規定允許設置、張貼的招牌、.
-
Smoke Signals: 100 Years of Tobacco Advertising
By Judith Vaknin, Judy VakninThis is the intriguing story of tobacco advertising--from the beginning of the 20th century to the final years when tobacco companies were forced to stop advertising and look for alternative...
-
Fundamentals of Advertising Research
By Alan D. Fletcher, Thomas A. BowersFundamentals of Advertising Research
-
Applied Marketing and Social Research
By Ute BradleyMarketing research is becoming increasingly sophisticated, and in many areas it is developing at an extremely rapid pace. A major feature of this development is increasing international co-operation--building decision support...
-
Helping Young Children Learn Language and Literacy
By Billie Enz, James F. Christie, Carol VukelichThis text is about teaching the language arts and facilitating children's reading, writing, speaking, and listening development between the ages of 2 and 5. Based on social constructivist theory, Helping...