玩转App：商业分析＋运营推广＋营销技巧＋实战案例
- ISBN-10
- 7302450919
- ISBN-13
- 9787302450917
- Category
- Business & Economics
- Language
- Chinese
- Published
- 2018-02-01
- Publisher
- 清華大學出版社
- Author
- 海天电商金融研究中心
Description
公司如何运用App营销进行客户定位、营销推广、品牌传播？行业如何运用App营销进行产业分析、前景预测、商机挖掘？ 本书是一本全面揭秘App营销价值、营销特色、推广模式、营销关键点、营销策略以及社会化媒体与App相结合的营销模式的专著，对餐饮行业、服装行业、住宿行业、交通行业、教育行业、美妆行业、影视行业、旅游行业、传媒行业等影响力大的行业领域中的App营销进行了重点剖析，帮助读者了解赚钱公司的App营销是如何运作的。 书中内容零基础、全图解，通过9个行业应用挖掘＋12章专题内容详解＋550多张图片＋150多个图解展示＋50多个专家提醒，详细展示App营销的商业分析、运营推广、营销技巧和实战案例，让您一书在手，轻松玩转App营销。 本书适合对App营销感兴趣的所有人员，特别是企业经营者、管理者，以及互联网营销岗位的工作人员阅读。
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