数据分析思维:分析方法和业务知识

数据分析思维:分析方法和业务知识
ISBN-10
7302563837
ISBN-13
9787302563839
Category
Business & Economics / Strategic Planning
Pages
303
Language
Chinese
Published
2020-11-01
Publisher
清华大学出版社(崧博)
Author
猴子·数据分析学院

Description

《数据分析思维:分析方法和业务知识》分为两大部分:“方法篇”和“实战篇”。

“方法篇”介绍了数据分析中常用的业务指标、分析方法以及如何用数据分析解决问题的步骤。

“实战篇”讲解了如何应用第一篇的方法来解决工作中的问题,分享十二个行业(国内电商、跨境电商、金融信贷、金融第三方支付、家政、旅游、在线教育、运营商、内容、房产、汽车、零售)的业务知识,以及该行业内用数据分析解决问题的实例。每个行业都包括业务模式、业务指标、案例分析三方面的内容。


通过本书的学习,你会熟悉数据分析的方法,并将其灵活应用在自己所处的行业中。

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