"Your lecturer has created this personalised textbook to support your studies ... it's just the bits your lecturer knows you need - nothing extra!"--Back cover.
Principles of Marketing keeps pace with a rapidly changing field, focussing on the ways brands create and capture consumer value. Practical content and linkage are at the heart of this edition.
This text was adapted by Lumen Learning under a Creative Commons Atribution Licence for Cochise College.
Thoroughly revised to reflect the major trends impacting contemporary marketing, the 18th Edition is packed with stories illustrating how companies use new digital technologies to maximise customer engagement and shape brand conversations, ...
Creating value for customers in order to capture value from customers in return. Today's marketers must be good at creating customer value, ... media technologies that help brands to engage customers more deeply and interactively.
(AUS) PEARSON MYLAB MARKETING WITH PEARSON ETEXT -INSTANT ACCESS - FOR PRINCIPLES OF MARKETING,... GLOBAL EDITION.
Finding competitive advantage and differentiating the marketing offer, global marketing, the impact of a united Europe in 1992, service marketing strategy, integrated direct marketing and database marketing, and geodemographic segmentation ...
McDonald, M. (2008) Malcolm McDonald on Marketing Planning. London: Kogan Page. Melewar, T.C., Pickton, D., Gupta, S. and Chigovanyika, T. (2009) 'MNE executive insights into international advertising programme standardisation', ...
This book analyzes the essential techniques and platforms of digital marketing including social media, content marketing, SEO, user experience, personalization, display advertising and CRM, as well as the broader aspects of implementation ...
Essentials of Marketing