奥巴马的“长尾术”——解密美国总统竞选中的网络营销内幕

ISBN-10: 7503453532
ISBN-13: 9787503453533
Category: Political Science / American Government / National
Pages: 223
Language: Chinese
Published: 2014-11-01
Publisher: BEIJING BOOK CO. INC.
Author: 周锡冰

Description

黑人、女性、互联网、墨西哥裔、摩门教徒……这些都是这届美国总统大选的关键词。这些关键词过去和“总统”这个名号似乎难以扯上关系，然而这一次却都得到了粉墨登场的机会，第一次站在了聚光灯下。然而，大浪淘沙，流光散尽，当总统大选最终尘埃落定时，最后只剩下了两个关键词：黑人和互联网。这两个关键词都属于同一个人，他就是奥巴马。奥巴马终于胜出了，祝贺他成为下一届美国总统。欢呼声中，有很多网民，有很多互联网从业人士。因为，奥巴马的胜利，也是互联网的胜利。在长尾理论指导下，奥巴马也给自己弄了一条“长长的尾巴”：他建立了一个美国政界见所未见的筹款机制，同时吸引了“大户”和“散户”、想给钱的人和想筹钱的人、经验丰富的老手和首次关注大选的新鲜人，还有任何能上网的人——有电脑、手机的人。从某种意义上说，奥巴马的胜利是是长尾理论的胜利，是一种全新的信息体系带来的变革胜利。

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