市场调研: 第二版, 精要版

ISBN-10
7509207207
ISBN-13
9787509207208
Pages
559
Language
Chinese
Published
2010
Publisher
中国市场出版社

Description

本书内容分为五部分,包括"市场调研基础","数据收集:类型和方法","数据收集:测量手段与抽样","数据分析","与调研用户沟通".

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