舆论引导能力建设研究

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本書是我社大型叢書《馬克思主義理論與現實研究文庫》第四系列“馬克思主義中國化研究專輯”之一。
黨的十六大以來，以胡錦濤為總書記的黨中央將輿論引導提高到執政能力建設的突出位置進行戰略性部署，明確要求廣大領導幹部提高同媒體打交道的能力，對輿論引導工作進行深入研究，並採取切實有效的措施增強引導輿論的本領，掌握輿論工作的主動權，提高輿論引導的公信力、感染力和吸引力。

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