新媒体与社会(第13辑)

新媒体与社会(第13辑)
ISBN-10
7509782198
ISBN-13
9787509782194
Category
Language Arts & Disciplines / Journalism
Pages
325
Language
Chinese
Published
2015-01-01
Publisher
社会科学文献出版社
Authors
陈虹, 谢耘耕

Description

本書“專題策劃”重磅推出由上海交通大學新媒體與社會研究中心撰寫的《新媒體與中國社會發展》一書精編,介紹中國互聯網二十年發展歷程的方方面面。“學術沙龍”重點關注新媒體環境中商業行銷模式的轉變以及人際傳播方式的變革。“個案研究”分別以移動社交工具陌陌、移動微視頻應用美拍和百度貼吧、新聞網站和網路宣傳片為例,從多元視角對新媒體環境中不同媒介形態進行研究。

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