服务营销管理: 服务价值视角
- ISBN-10
- 7512145233
- ISBN-13
- 9787512145238
- Series
- 服务营销管理
- Pages
- 308
- Language
- Chinese
- Published
- 2021
- Publisher
- 清华大学出版社北京交通大学出版社
Description
本书整合了目前国内外有代表性的服务营销流派的观点,同时也借鉴了服务质量管理的相关思想和理论,从服务价值感知,服务价值创造,服务价值传递,服务价值传播以及服务价值维护与提升五个维度对服务营销管理进行了全面介绍,其中的主线就是服务价值的创造与感知.
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