广告精准投放: 移动互联网时代的广告投放策略
- ISBN-10
- 7513644942
- ISBN-13
- 9787513644945
- Category
- Internet advertising
- Pages
- 247
- Language
- Chinese
- Published
- 2017
- Author
- 李斌
Description
本书共七章, 包括移动广告:一场数字化营销领域的新兴革命;原生广告:广告即内容, 内容即广告;跨屏营销:多屏时代的精准营销法则;程序化购买:开启数字化广告营销新格局等.
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