本书分"'可怕'的温州人","令人敬佩的温州精神","温州人就这样钱生钱","温州人的造城运动","精明的温州人这样投资","温州人的下一站"等六章,破解温州人神秘的创富本能,透过鲜活的创业故事,一窥温州人的赚钱秘诀.