服装商品企划实务(第2版)

ISBN-10: 7518050692
ISBN-13: 9787518050697
Category: Education, Higher
Pages: 255
Language: Chinese
Published: 2018-07-01
Publisher: BEIJING BOOK CO. INC.
Author: 马大力

Description

本书从工作实际和专业教学发展的需要出发，对服装商品企划的目标、思路和方法进行了全面的讲解，旨在使读者能够系统了解服装商品企划的原理与应用。全书共分八章内容，具体包括商品企划概论、服装产品开发、产品订单与订单管理、顾客分析、商品的系统规划、消费体验创意设计、营销与传播策划、定价与促销策略。本书立足于分析和解决实际问题，运用了新的视角和研究方法，系统阐述了服装企划的理论与实务，体现了实用性、前瞻性和创新性。本书既可以作为高等院校服装专业的教科书，又可供相关专业人员和广大读者阅读和参考。

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