品牌管理与营销

ISBN-10: 7518063239
ISBN-13: 9787518063239
Category: Education, Higher
Pages: 202
Language: Chinese
Published: 2019-09-01
Publisher: BEIJING BOOK CO. INC.
Authors: 李喆, 刘华编著

Description

本书为“十三五”普通高等教育本科部委级规划教材。本书为关于时尚品牌、奢侈品品牌、生活方式品牌的管理与市场营销的指导性用书，介绍了时尚产业中品牌管理与营销的重要理论概念、构成框架、驱动因素和分析模型，并阐述了在全球时尚与零售业中这些理论的实际运用与操作流程。通过解读分析来自时尚品牌、奢侈品品牌与生活方式品牌零售企业的丰富案例，使学生了解品牌管理与营销的全过程，内容由浅入深，图文并茂。本书既可作为高等院校时尚专业教材，也可作为时尚行业从业人员学习的参考用书。

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