中国媒体微传播国际影响力年度报告（2018）

中国媒体微传播国际影响力年度报告（2018）
ISBN-10
7520140156
ISBN-13
9787520140157
Category
Language Arts & Disciplines / Journalism
Pages
264
Language
Chinese
Published
2019-01-01
Publisher
社会科学文献出版社
Authors
章晓英, 刘滢, 卢永春

Description

本書由北京外國語大學中國文化走出去協同創新中心、比較文明與人文交流高等研究院和北京外國語大學國際新聞與傳播學院主持編撰。書中以中國媒體在海外社交平臺的傳播實踐為視角，分為理論探討篇、中央媒體篇、地方媒體篇、商業媒體篇、港澳臺媒體篇五部分，全面分析中國媒體國際微傳播現狀及效果，總結傳播經驗及問題，探討國際傳播新思路。

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