节事营销传播
- ISBN-10
- 7543215101
- ISBN-13
- 9787543215108
- Category
- Special events
- Pages
- 312
- Language
- Chinese
- Published
- 2008
- Authors
- 伍德, 马斯特曼
Description
本书介绍了节事产业中的整合营销传播的方式,节事营销传播工具的介绍和评估,分析作为企业传播工具的节事的执行。
Get the book
Similar books
-
企業活動專案管理: 在會展產業的運用
By William O'Toole, Phyllis Mikolaitis, 米可拉提斯企業活動專案管理: 在會展產業的運用
-
Event Planning: Management and Marketing for Successful Events: Become an Event Planning Pro and Create a Successful Event Series
By Alex GenadinikBecome an event planning pro & create a successful event series
-
Going Live: The Ultimate Guide to Corporate Event Planning
By Darren W. Johnson-This education textbook specializes on how to become a successful corporate event planner.
-
The Art of Event Planning: Pro Tips from an Industry Insider
By Gianna Cardinale GaudiniThis book is also an empowering guide to leadership, communication, partnership and visionary thinking.
-
Managing Sport Facilities and Major Events
By Paul Turner, Eric C. Schwarz, Hans WesterbeekNow in a fully revised and updated new edition, this is still the only textbook to introduce the fundamentals of sport facility and event management alongside each other and in a global context.
-
Introduction to Sports Tourism and Event Management, An
By M. SaaymanThe importance of Sport Tourism as a developing science and Sport Events specifically is on the increase. This is especially true when experts say that sport tourism is big business.
-
Event Management: Putting thery into practice - A South African Approach, 3rd Edition
By Laricia SmitFCS Marketing Communication: Level 2 – Laricia Smit et al (2006) Handbook of Public Relations – 8th Edition – Skinner, von Essen, Mersham&Motau How to organize effective conferences and meetings – David Seekings (1999).
-
Events Management
By Peter Robinson, Debra Wale, Geoff Dickson... quality management? 3. What advice would you give an event organizing subcommittee to develop quality policies for a recurring major event? ... Oakland, J. and Morris, P. (1998) Pocket Guide to TQM: a Pictorial Guide for Managers.
-
Event Studies: Theory, Research and Policy for Planned Events
By Stephen J. Page, Donald GetzEvent Studies is the only book devoted to developing knowledge and theory about planned events.
-
Event Planning: Communicating Theory and Practice
By Stephanie Verni, Leeanne McmanusWith a solid basis in communication theory, along with two new chapters that cover best practices in hospitality and event tourism, this text will enable students to manage each aspect of the planning cycle.