公司DNA: 来自生物的启示
- ISBN-10
- 7800732967
- ISBN-13
- 9787800732966
- Category
- Biological models
- Pages
- 336
- Language
- Chinese
- Published
- 2001
- Publisher
- 中信出版社
- Author
- 巴斯金
Description
公司DNA一书探讨的是,当管理者把公司当作生物来看待并对其进行管理时,将会发生的情况。本书在总结3M和里茨·卡尔顿等一些著名有机公司经验的基础上,探讨了组织应当如何运用生物在获知和适应生态变化方面的设计原理,在当今的“市场生态”中存活下去的问题。
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