Image a firemní identita: 2., aktualizované a rozšířené vydání
- ISBN-10
- 8027115957
- ISBN-13
- 9788027115952
- Category
- Business & Economics
- Pages
- 224
- Language
- Czech
- Published
- 2020-04-20
- Publisher
- Grada Publishing, a.s.
- Authors
- Vysekalová Jitka, Mikeš Jiří, Binar Jan
Description
Druhé vydání jediné ucelené publikace o image a firemní identitě na našem trhu přináší kromě odborně erudovaného, a přitom čtivého výkladu problematiky také řadu příkladů budování, změn i analýzy image a firemní identity z české i zahraniční praxe. Věnuje se i vytváření corporate identity ČR, včetně zkráceného názvu naší země.
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