Fashion management
- ISBN-10
- 8027126274
- ISBN-13
- 9788027126279
- Series
- Fashion Management
- Category
- Business & Economics
- Pages
- 192
- Language
- Czech
- Published
- 2019-02-05
- Publisher
- Grada Publishing a.s.
- Authors
- Khelerová Vladimíra, Haunerová Klára, Šimonovská Zuzana
Description
Na trhu ojedinělá publikace se věnuje všem hlavním aspektům, které ovlivňují výrobu a prodej módního zboží. Představuje jednotlivé kategorie módy i celý cyklus od tvorby trendů přes návrh a výrobu zboží až po jeho prodej. Ukazuje nejen líbivou tvář odvětví, ale i jeho stinné stránky.
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