International Marketing: Analysis And Strategy 3Rd Ed.
- ISBN-10
- 8120312384
- ISBN-13
- 9788120312388
- Series
- International Marketing
- Pages
- 750
- Language
- English
- Published
- 2005
- Author
- Onkvisit
Get the book
Other editions
Similar books
-
International Marketing
By Donald Baack, Barbara Czarnecka, Daniel W. BaackThe invention of cork closures allowed consumers to store wine at home and led to a preference for older, matured wines. The introduction of a screw top reduced the risk of cork contamination, while the use of bags-in-a-box allows ...
-
International Marketing
By Philip R. Cateora, Pervez N. GhauriThe third edition of International Marketing provides a complete introduction to international marketing in the twenty-first century.
-
International Marketing
By Michael R. Czinkota, Ilkka A. Ronkainen, Catherine Sutton-BradyThe text examines the unique conditions in which businesses from this region operate, concentrating on the challenges that face marketers.
-
International Marketing: Strategy development and implementation
By Carl Arthur Solberg“When does it pay off to link a brand name to a country?” Journal of Euromarketing, 23(1): 22–36. ... Olson, Eric M., Stanley F. Slater, and Tomas M. Hult. 2005. “The performance implication of fit among business strategy, ...
-
International Marketing Strategy: The Country of Origin Effect on Decision-Making in Practice
By Donata Vianelli, Giovanna Pegan, Patrizia de Luca... because there is always something new to discover. There is always a new and unique Italian wine to fall in love with, a new variety of grappa to discover. There is always a small DOC/DOCG that we have never heard [of] to try.
-
International Marketing
By Donald Baack, Daniel W. Baack, Eric G. HarrisUniquely, the book provides discussions of sustainability and "bottom of the pyramid" concepts within each chapter, and is richly illustrated with examples from both multinational companies as well as smaller local concerns.
-
International Marketing: Consuming Globally, Thinking Locally
By Andrew McAuleyInternational Marketing: Consuming Globally, Thinking Locally has been written for students taking a modular or one semester course in international marketing. In this book, Andrew McAuley examines key aspects of...
-
INTERNATIONAL MARKETING ,Fourth Edition
By R., SrinivasanThis well-established book, now in its Fourth Edition, provides the latest information and data on International Marketing with emphasis on the Indian context.
-
International Marketing
By Rakesh Mohan JoshiThe book begins with an introduction to international marketing, and slowly delves deep into the subject. All major topics under the subject have been covered. The depth to which each topic has been dealt with is beyond compare.
-
EBOOK: International Marketing, 5e
By Philip Cateora, Pervez GhauriRelationship marketing has gained considerable attention in recent years. A number of studies on relational selling (key account management, database marketing, etc.), customer and supplier retention (in industrial as well as consumer ...