Services Marketing and Management
- ISBN-10
- 8121921619
- ISBN-13
- 9788121921619
- Category
- Business & Economics
- Pages
- 474
- Language
- English
- Published
- 2002
- Publisher
- S. Chand Publishing
- Author
- Balaji B.
Description
Concept Of Service | Service Characterristics | Service Expectations | The Service Product | Service Location | Pricing For Services | Promotion Services | The Service Process| Physical Evidence | People And Services | Internal Versus External Marketing |
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