Marketing Management
- ISBN-10
- 8121932440
- ISBN-13
- 9788121932448
- Series
- Marketing Management
- Category
- Business & Economics
- Pages
- 545
- Language
- English
- Published
- 2010
- Publisher
- S. Chand Publishing
- Author
- R S N Pillai
Description
Written in simple and conversational language.Main points are given in Bold Letters or in Boxes. Themes are easily understandable, even to a lay-man.A good number of case studies are included and each chapter has been discussed in detail & discussed throughly.
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