Strategic Management

Strategic Management
ISBN-10
812594267X
ISBN-13
9788125942672
Series
Strategic Management
Category
Business & Economics
Language
English
Publisher
Vikas Publishing House
Author
A. Naga

Description

In today’s world, ‘change’ is the only ‘constant’ factor. In the last few decades, there has been a radical change in how organizations function. To survive in this highly volatile environment, companies need a long-term strategic vision and thinking. In light of this, ‘strategic management’ has become a significant topic and is taught as the core subject in MBA/PGDM programmes in Indian universities and business schools. This is a book written in the context of the Indian business environment but with a global orientation. It is comprehensive and contemporary in its approach.

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