RESEARCH METHODS FOR BUSINESS: A SKILL BUILDING APPROACH, 5TH ED

ISBN-10: 8126531312
ISBN-13: 9788126531318
Series: Research Methods For Business
Pages: 488
Language: English
Published: 2011-06-01
Authors: Roger Bougie, Uma Sekran

Description

Market_Desc: The book is intended for all business and marketing students taking Research Methods (usually 2nd year and 3rd year) as well as conversion masters and masters courses. About The Book: Reputed for its clear and practical approach, Sekaran offers a framework for conducting research in a scientific manner in all areas of business. Students learn to develop practical knowledge and skills to understand and carry out research projects. This new edition is updated to strengthen areas of the text such as Data Analysis and to totally refresh the section on the role of technology and the use of statistical packages in research. Examples and scenarios will be updated and the book continues to emphasize managerial relevance and ethical implications throughout.