Design Governance

ISBN-10
8131421066
ISBN-13
9788131421062
Category
Technological innovations
Pages
200
Language
English
Published
2009-05-23
Author
By - Christoph Herrmann & Guenter Moeller

Description

Design has become a hype topic these days. Especially since the success story of the Apple iRange (iMac, iPod, iPhone...) stunned not only the business media but also boardrooms all over the world, many companies are stepping up their design initiatives. What is more, this applies not only to companies in Central Europe, Scandinavia, the US and Japan. Design has become a major issue for companies in India, Mainland China, Hong Kong, Taiwan, Singapore, South Korea, Russia, Brazil, Argentina,... So why another book about a topic which is already on many people's minds? Well, first of all, it is important to realize that the current design hype is in fact a new phenomenon. Even if management gurus like Tom Peters were already claiming that design is so critical, it should be on the agenda of every meeting in every single department (Peters 2003) years ago, in most companies the design reality has looked quite different over the last few decades and in fact in many it still does.

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