Services Marketing
- ISBN-10
- 8131704971
- ISBN-13
- 9788131704974
- Series
- Services Marketing
- Category
- Customer services
- Pages
- 376
- Language
- English
- Published
- 2004-09
- Publisher
- Pearson Education India
- Author
- Rao
Description
Internal marketing is a management strategy that focusses on how to develop customerconscious employees . According to Christian Gronroos , the concept of internal marketing states that the internal market of employees is best motivated ...
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